Welcome to Market Success
Market Success with Giuseppe is your resource for go-to-market strategies and commercial insights which will help your organization, to achieve sustainable market success and your targets.
Key Expertise
B2B Lead Generation
Lead generation across all channels, from online campaigns to cold calling with partners, making sure that the sales force is fed with the right amount and quality of leads.
Customer Engagement
Engage with customers to increase cross- / up-sell rates, improve brand value and reduce attrition.
Smart Account Management
Implement smart account management for SMEs which considers the costs of account management for smaller companies whilst capturing the potential that the SME business provides.
Sales Methodologies and Stories
Make sure that marketing and sales are able to identify opportunities and are able to tell a consistent value story.
Channel Partner Management
Working with channel partners to increase distribution capacity, but also to enhance a value proposition. Understanding the goal of your partner is fundamental for the success of a partnership.
Marketing Efficiency
Improve marketing efficiency by streamlining processes and introduce marketing automation capabilities.
Key Account Management
Optimizing Key Account Management by assuring that Account Managers optimize their customer facing time and that they are able to identify and chase the right opportunities within a client.
CRM
Assuring that CRM tools help to grow the business and do not become a barrier for sales and marketing.
About me
I am Giuseppe Gullo, born and raised in Switzerland in a multi-cultural family. I studied International Management at the University of St. Gallen (HSG) and worked for the IT-department of one of the major telco carriers in Switzerland, which helped me to align business and IT since the beginning of my career. Later, I was allowed to gain experience in various commercial leadership positions and I also driving various (digital) transformations in different roles.